Engineering the Hardest Garment to Fit

What can the sports bra teach us about better-fitting performance apparel?

What does it really take to reinvent the sports bra with athletes, for athletes?

Reinventing the sports bra with athletes, for athletes, takes more than innovative design. From support and comfort to movement, materials, and fit, developing high-performance sports bras is one of apparel’s toughest challenges. And as women’s sport continues to grow, getting these products right matters more than ever.

Join Swijin and Hohenstein Apparel Fit Solutions for a behind-the-scenes look at how a women’s high-performance sports bra brand turned a complex product challenge into an opportunity for innovation. Drawing on Swijin’s own development journey, we’ll discuss what it takes to get from female athlete feedback and early prototypes to a product that performs and is worn by Olympians, world champions and elite triathletes.

We’ll cover:

• What makes sports bras so challenging to fit and why getting the balance of support, comfort, and performance right matters.
• Lessons from building a high-performance brand, including the role of athlete feedback, product testing, and technical fit.
• What other brands and retailers can take away from Swijin’s science-backed design and innovative approach to developing functional apparel that’s fit for purpose.
• Where fit expertise makes a difference and how working with specialists can help tackle complex product development challenges.

Whether you work in sportswear, intimate apparel, product development, or technical design, join us for a practical conversation about what it takes to make athletic performance apparel work harder for the women who wear it.

This webinar is free of charge. Bring your questions for a live Q&A with our speakers.

Speakers:

• Claudia Glass | Founder and CEO, Swijin
• Stephanie Koemm | Operations and Customer Care, Swijin
• Monica Heiden | Chief Product Officer, Swijin
• Viktoria Idt | Expert Pattern, Hohenstein Apparel Fit Solutions

Time:

• 05:00 - 06:00 pm (CET)

Register here for free